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adidas
adidas / juin 2021

OUR COMMUNITY MAKES US STRONGER

The new FC Bayern Away Jersey is an homage to the city of Munich and the local community.

GLOBAL FAMILY. LOCAL ROOTS.

FC Bayern is the world's biggest sports family. A collective that connects people around the world. But with this global network, there still is no place like home. The club is deeply rooted in the city of Munich and pulls its strength from fans and creators in the local community.

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OUR WAY. ALL THE WAY.

Community is at the core of everything FC Bayern does. It's an essential part of the FC Bayern way. In football, the collective is bigger than the individual - a mindset that has shaped the team spirit for years. But the community extends beyond the pitch. Every fan and supporter is part of it. Be that in the stands of the Allianz Arena, on the rooftops of the city or surfing the waves of the Eisbach river. With the iconic "Münchner Kindl" as a key element, this year's Away kit stands for this community feeling.

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OPEN ARMS

The FC Bayern community welcomes everyone, who is ready to join the journey, with open arms. This mindset is symbolized by the "Münchner Kindl". Official herald figure of Munich and a local landmark, the figure is imprinted on the nape of the new Away Jersey. With its open arms, the "Kindl" shows that this is an open collective while connecting fans and players to the local community wherever they are. Because the family might go global, but FC Bayern community is rooted locally - all the way.

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adidas / juin 2021
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